What is Webster’s Chalk Paint Powder™?

 Hi Y’all, I’ve gotten several emails lately about a fairly new product that is available to mix with latex (acrylic) paints, like my favorites Behr and Sherwin Williams.  I asked the creator of Webster’s Chalk Paint Powder™ to stop by and give my readers some info. 🙂


Nicole says:

Websters Chalk Paint Powder™ was created to answer our need for affordable chalk paint. Months and months of research went into creating a product that could be added to regular latex paint ~any brand, any color. We were trying to create a product that would eliminate the need for most sanding and priming. We wanted a paint that STUCK beautifully yet sanded smooth. We wanted a durable surface that was also “soft”. We wanted a healthy, all natural alternative to the home made recipes for chalk paint we were reading about. We developed Websters Chalk Paint Powder™!

What’s the big deal about chalk paint?

Chalk paint works so much better than ordinary paint on furniture. We love that it’s so versatile and forgiving. We love that it eliminates the need for sanding and priming most of the time. We love that you can use it as a chalkboard or use it to create a time worn look on furniture.

What can you paint with chalk paint?

You can paint all sorts of things! You can paint furniture, true, but did you know you can also paint walls, frames, signs, lamps, message boards, brass chandeliers, silver plated platters and even glass. Laminate can also be painted but requires the few extra steps of sanding & priming.

You can mix Websters Chalk Paint Powder with latex paint ~any brand, any color! Please keep in mind that the term “latex paint” is a generic industry term. Latex is not used in paint any more….now its all acrylic. Flat, semi-gloss, satin & eggshell all work great. High gloss not recommended. The goal is to make the paint as matte and flat as possible…starting with a high gloss paint is counter productive. Sample sizes are about 1 cup and just right for most projects. (We love using sample paint sizes from lots of different companies – they’re usually around $3.00!)

What if it’s too thick or thin?

The type of paint you use may affect the thickness of the chalk paint.  If you prefer it thinner, add a tiny bit of water. Do not use less powder – you’ll lose the “chalkiness”. Add lots of water if you want a “wash”. If it’s too thin, you can add a little more powder (another teaspoon or two is fine).

Does the powder alter the color of the paint?

No. The powder is white, but the original color of the paint doesn’t change.

Do you need to prep the piece before you paint it?

The piece you are about to paint should always be cleaned. If it has grease, oil or furniture polish on it, you may even want to use a heavy duty de-greaser. Chalk paint makers often boast that no sanding is needed, but if it’s a slick surface like a laminate, you would be advised to sand. Some really difficult surfaces may need to be primed.

How many coats of paint will you need?

Many colors will cover fine with just one coat. Light colors may require two coats. Every now and then you run across wood that bleeds through mysteriously (no matter what paint you are using). A good oil-based primer is recommended for those. Thankfully, that doesn’t happen often.

Which is best – thick coats or thin?

If you apply the paint too thickly, it will crack. Some people do this intentionally to produce a crackle effect. You can even use a hairdryer to encourage more cracking. Thin coats are just fine. You may need more than one coat. Medium coats are recommended.

What can you paint with 1 cup of paint?

Chalk paint goes further than regular paint. One cup is enough for 1-2 average pieces of furniture. You may even have some left over.

What if you want a distressed, shabby look?

Sanding here and there produces a great distressed look.  How much do you sand? The first step in giving your piece a time worn look is to take off some of the paint by sanding. Take a look at the distressing on different pieces of furniture. Find the pieces you like and note how much they distressed (sanded) and where. This is totally a matter of preference. You may only want some edges sanded off. You may want lots of paint sanded off, even on the flat areas. The good news is, if you sand off too much, you can repaint the area. Can you use more than one color of paint?  It’s fun to put a layer of one color on top of a layer of another color. Then when you sand, you reveal bits of the first color underneath.

Once your piece is completed to your liking, you’ll need to seal it (unless you are using it for a chalk board). Websters recommends Fiddes & Sons soft paste wax. There are many other products out there, such as polyurethane & verathane, that work beautifully, too.

~Nicole Goodwin

  Thank you Nicole!  I’ve used Webster’s Chalk Paint Powder with Sherwin Williams Tester Size Paints (a quart, for about $6!) and had great results.  My favorite Sherwin William’s color is Ellie Gray.

 Some of my great friends are Retailers of Webster’s Chalk Paint Powder™, if you’d like to try it, check out Angela Davis of A to Z Custom Creations  and Hilary Franey of The Truffle.


Gorgeous masterpiece by Angela Davis of A to Z Creations using Webster’s Chalk Paint Powder™

Last year, {before I became a Retailer for CeCe Caldwell’s Chalk/Clay Paint}, I color matched most of the Annie Sloan Chalk Paint™ colors into Behr and Sherwin Williams latex paint- you could combine latex paint and Webster’s Chalk Paint Powder™ to create your own chalk type paint at home.

Thank you Nicole, for giving us some insight into

Webster’s Chalk Paint Powder™!


{P.S. Ugly comments and hate mail kill unicorns and puppies, so don’t be responsible for that} 😉

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  1. Larissa ~ Prodigal Pieces says

    Wow Mandie! I would love to give this product a try because I really like to make my own chalk paint for color versatility for my clients. Thank you for posting the information! I will check it out!

  2. Angela says

    Wonderful post! Thank you so much for sharing one of my favorite pieces! Variety is the spice of life and we artists are truly blessed to have so many options for making things beautiful!

  3. MK says

    I am excited about this product! I would love to hear from any/all who have tried this product for some objective customer reviews. I bought a few ASPC sample pots & love how smoothly the paint went on as well as the finished product, but there is no way I can justify that expense on a regular basis.

    I have made DIY chalkpaint by mixing Plaster of Paris in with latex paint. The finished product looked great, but I spent so much time fighting with the little hunks & glumps that kept appearing in the paint, and so much time sanding between coats b/c the finish was rough & sandy-feeling when dry—I wondered if I would have spent the same amount of time sanding, priming, & using regular latex by the time I dealt with the challenges of DIY chalkpaint. I used a whisk and mixed thoroughly & frequently, but it was still grainey.

    So if this Webster Chalk Paint Powder works well & if it mixes in completely & provides a totally smooth finish when dry, then I am IN!!! Would love to hear from any who have tried it!!!

    • says

      I’ve used Webster’s a really liked the results. It was very easy to mix up- I added it to a bit of hot water and stirred it, and then just poured it into a Sherwin Williams Tester Quart of paint and painted an Armoire with it. It didn’t change the paint consistency, there were no clumps or grit, and the adhesion to the Armoire was great. It sands like latex paint, and works really well.

  4. Sherri says

    Hi Mandie! I just read all your posts about YOUR EXPERIENCES with the chalk / clay paints and all the comments.

    I just wanted to let you know, I am in deep love with your disclaimer:
    {P.S. Ugly comments and hate mail kill unicorns and puppies, so don’t be responsible for that} 😉

    Rock On!!!

  5. Patricia says

    Hi Mandie, I love visting your website and reading your very helpful tips on painting furniture. I would like to try the Wester chalk paint to paint my guestroom pine furniture. I am planing on buying Behrs satin finish and mix it with the Webster’s. Now here is my question. Could I use the Cece Caldwell wax and satin top coat to finish it. I would use wax for the whole body of the piece of furniture and then satin finish and wax – in that order- on the top of the dresser and nightstand??? I read so many great reviews about the Caldwell wax that I would like to give that one a try. I am new to painting furniture, so any advice would be greatly appreciated.
    Thank you
    P.S.: To the haters, just move on to a different blog, you are ruining the mood for others!!

  6. Stellar Junk Jessica Light says

    Hey Mandie! I love the girls over at Websters. I love having the rainbow of options again when I use their product! Thanks for giving them this forum to tell us more about the product. I love their honest approach to how it works. So many products make so many false claims it drives me crazy. I had issues with other brands and “they” make you think it’s all operator error, when in fact, it’s just the nature of the furniture refinishing beast. There are no MAGIC products, but Websters is a great one, and I love that the girls there represent their brand fairly and honestly!
    Thanks Mandie and Nicole!

  7. kelly arent {copper roof interiors} says

    Hi Mandi…..thanks so much for your opinions….I have been waiting to here how everyone was liking the powder. I have used it a couple times so far and it’s been great. Has anyone heard any negatives about it yet?
    Thanks (oh…I too love your disclaimer section….blah ha ha)

  8. Kathy van Gogh says

    Hi everyone,
    I have to tell you that although I haven’t had the pleasure of trying Webster’s Chalk Paint Powder, I can say this:
    1. The owners of this company are full of integrity and courage. I support them, and I’m going to further that by buying some as soon as I find a retailer near me.

    2. This product seems like a good solution for anyone where budget is a concern, because as far as I can tell, it is the least expensive option in a sea of chalk paint choices.

    3. That dresser is absolutely lovely. Well done!

  9. Mandie Kleist says

    I’m happy to see that you have used Sherwin William sample paint. I was told that it isn’t meant to be used long lasting. I plan to use plaster of paris so hopefully it will stick. I will also use a polyurethane top coat as well.
    Have you had any problems with using sample paints?

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